Our mission
It's a big one
We're calling for change
Flo is on a mission to switch as many businesses and people to affordable, renewable energy.
We believe that when we empower people to do good, great things can happen. We know that people care about the planet, but sometimes they need some encouragement to make a change.
That’s why we do what we do. We’re giving Australians the opportunity to take part in our mission by supporting global renewable energy generation.
Renewable generators are incentivised to produce clean energy through increased demand, motivating them to increase production, resulting in greener energy grids and a cleaner future.
We save costs with tech
At Flo, we believe in innovation. We care deeply about technology and how we can use it to help future generations. That’s why we invested heavily in creating our best-in-class platform designed specifically for the energy sector, and automate most of our processes. By lowering our operating costs, we are able to offer competitive plans to our customers.
Our story 🌱
Flo was co-founded by two friends, Matthijs Guichelaar and Ernst Westendorp in sunny Singapore, where they saw a pressing need for affordable renewable energy to speed up the global energy transition.
Before co-founding Flo, Matthijs had already dipped his toes in the green energy world by starting Amsterdam-based Vandebron in 2013, which Dutch energy giant E.ON acquired in 2019. Meanwhile, Ernst had been busy working for a big Dutch company in Singapore, gaining valuable experience in the Asia-Pacific (APAC) region for over a decade.
Spotting a gap in the market, Matthijs decided to join Ernst in Singapore, invested their savings into Flo, and built a team from scratch to make renewable energy affordable and accessible to all. Along the way, they met people who shared their passion for the environment and technology. Flo quickly grew from a team of two to a hundred in three years.
Expanding to Australia
To achieve our mission to switch as many people as possible to renewable energy, we need to think bigger beyond just one country. That’s why in 2023, we decided to expand to Australia and opened our second APAC office in not-so-sunny Melbourne.
Scaling our mission globally
We have built a big team, but we have an even bigger mission.
To continue fulfilling our mission, we welcomed Vitol to help power our growth into new markets. Vitol is a world leader in energy and has served global energy markets for over 55 years. The investment from Vitol helps us scale our mission globally, ultimately helping us make renewable energy affordable and simpler for everyone.
The best part? We still get to do things our way as Vitol is not involved in our operations. Flo’s Australian leadership team has extensive energy experience and is equipped with local knowledge and global support to bring you the product and experience you deserve.
Aussie, Aussie, Aussie 🦘
Our local Aussie team is led by Managing Director Mike Pucar. Mike has over two decades of experience in the energy industry across the supply chain. He’s worked in energy businesses of varying scales from startups to large corporates focusing on his passion of building high-performance teams and transformation. Mike was also previously on the board of the Yarra Energy Foundation working to achieve a zero-carbon future in the City of Yarra.